Sometimes when we’re blogging we feel like we’re talking to ourselves. We wonder if anyone is reading our blog and get frustrated when we check our analytics. “Why is no one reading my blog?” is often a question I get as a business coach and it’s easy for me to see why once I analyze a blog.
When looking at your blog with an analytical eye you need to ask yourself:
- “Am I writing for my audience?”
- “Am I writing to help others?”
- “Am I giving my readers a reason to come back?”
Most of the time I find that bloggers who are experiencing these issues are writing for themselves and not their audience. Some don’t even know who their ideal audience is and that’s something that every blogger should know.
You’re not adding value or being useful to your readers
It’s extremely important for you to write for your audience. A successful blog post is a blog post that is extremely well written and a post that adds value and answers a question that your reader might have. Your post needs to help your reader in some way.
When writing your blog you need to consider:
- Am I writing for my audience?
- What can this post help them with? What’s the takeaway?
- What other questions may they have after reading the post?
There are a few different types of posts you can use to add value:
- How To posts – These are generally tutorial posts that can help your readers with a specific skill or application. (i.e. How to Use Trello for Business)
- List posts – List posts can be used to give facts about a particular topic. (i.e. 5 Tips for Starting a Blog)
- Infographics – Infographics are graphics that include facts and/or statistics on a particular topic. You can view an Infographic that I made here as an example.
- Reviews – Reviews are posts that are frequently used among niche bloggers. Bloggers can write reviews as sponsored posts or just a review of a product that they really enjoy and want to share with their readers.
To further help your audience you can even create and add a free printable download to your blog post to add more value.
Tip: Adding a free download can also help you with building your email list. You can add a free opt-in with a downloadable printable (very easily) with ConvertKit!
Also important – You should use photos within your blog posts. Posts with photos get more views than posts without photos! This can be a simple header photo, photos you took in regards to the topic or even free stock photos that you can find online.
You don’t know who your ideal audience is
Knowing your ideal audience is very important for your blog. You need to know who your ideal audience is, what topics they enjoy reading about and you know how to target them to keep them coming back. You can download a great resource I created for figuring out your ideal audience by clicking here: Find Your Ideal Audience with Free Printable Worksheet.
When figuring out your ideal audience you need to think about:
- Who is your blog targeted to? Who do you want your blog targeted to?
- What is the general age range you want to target?
- What occupation do they have?
- How can your blog help their life or business?
- What questions or issues do they have in their lives or businesses?
Once you pinpoint your ideal audience it will be much easier to let the ideas flow more freely and write for your audience. Writing for your ideal audience will also gain you more consistent readers and keep them coming back when a new blog goes live.
You’re not being consistent
Blogging isn’t a set it and forget it kind of thing. Once you make the commitment to create a blog you need to also create a blog schedule and blog on a consistent basis. If you don’t blog consistently any readers that were interested in your blog will quickly forget about it since there are many other resources out there.
Creating an editorial calendar is a great way to stay ahead of the game and push yourself to be consistent. You will have a month (or more depending on how far in advance you want to plan) of scheduled content and you will be able to see what you have coming up and what you need to write. You don’t have to blog too often but even blogging once a week will be beneficial to your blog and your audience.
You’re not marketing your content
Once you write a blog post you need to get that blog post out to your readers and potential readers. Even if you optimize your posts to death it may not be found organically for quite some time. You need to give Google time to index the post within their search engines before it can be found by searchers. So what do you do in the meantime?
Market your blog posts on social media!
Social media is an incredibly powerful tool for you to utilize in order to get your posts seen by other people. You need to create a social media content calendar and use it daily…yes, I said daily! You need to be active on social media daily and keep your engagement up.
I always say that it’s important to follow the 80/20 rule when posting on social media. The 80/20 rule means that you should generally post 80% of either other people’s content, behind the scenes of your business or life, engaging with your followers, facts that will add value to your followers, etc… 20% should be promoting your business and your blog posts. You don’t want to spam or bombard anyone with constant promotion because that can get annoying very easily.
By adding value and posting facts, information or links that can help your followers, you will grow your following and build trust. It’s important to build trust amongst your followers because then they will consider you an expert in your field, industry or niche. You want them to know that you are a trusted authority that they can come back to time and time again.
Your site is disorganized or unappealing
Occasionally I find that bloggers aren’t getting much traffic because their blogs are disorganized or unappealing to the eye.
Navigation should be very clear and your reader should be able to navigate your site easily. If necessary, group like links into a drop-down list to keep your navigation clear and uncluttered.
Your blog should also have an attractive and clean design that will wow your readers. You can accomplish this by finding a great theme (paid or free) that you can install and use with your WordPress blog. Any theme is customizable, especially if your WordPress theme supports the Genesis framework.
Your sidebar should not look cluttered. If you have a lot of links to blogging link-ups that you’re a member of I would definitely add those onto a separate page. You don’t want too many graphics clogging up and cluttering your sidebar.
Do you have any other tips for those who want more traffic to their blog? Post them below!